Meet April Fried, creative maven, owner and C.E.O. of Atomic Accessories, a

Las Vegas based beauty branding and innovative product distribution company:

founded 2005. Prior to launching “Atomic” April’s professional experience

ranged from Technologies Media Developer and WebPersonality to America

OnLine's Digital City, Washington DC to CBS News, on-air reporter

(Washington,DC) for her same name segment “April Does DC”

April’s passion for discovery, social trend, and fashion; continue to bring her

International acclaim. Her hard hitting sales abilities are eagerly sought by

corporate America. Ms Fried is a recognized and acclaimed flâneur in the

arenas of product branding and marketing. April is called upon to write for

many professional trade magazines and is a city reporter for various

publications bringing her savvy ability for “finger-on-the-pulse” trend and ,cutto-

the-chase ideals.

In 2007, April founded the Las Vegas Independent Beauty Professionals Association,

which through community participation and her knack for creating, 

"unconventional alliances", has brought positive change to the Las Vegas Professional community. 

Her background "In-Salon" education, distribution

and unsurpassed client support makes April prime for leading the voices of the collective community, and continue it's success for years to come.

April has a legacy paved with success. Her family's forty year involvement in

the professional beauty industry, establishes April as a trusted and privileged

“industry insider”: allowing her to translate market innovation into successful

new beauty services, made possible with spirited new product development

and superior education.

April Fried was born in Southern California and currently makes here home in

Las Vegas, Nevada. Her lust for living and hard work has enabled her to travel

and work extensively throughout North America, the U.K. and the E.U.: like

her role model Helen Gurley Brown, April effortlessly addresses the fears and

aspirations of America’s often ignored working-class women.

Flâneur: French verb, "a person who studies/roams the city/world in order

to experience it". In economic, cultural, literary and historical fields, the idea

of the flâneur has accumulated significant meaning as a referent for